Logistics Support for Trade Promotions
Trade promotions, a marketing staple of consumer packaged goods (CPG) companies, are a big, messy management challenge. Poor coordination across functions during the planning stage adds costs across the entire organization. But improving on one aspect of execution, specifically the logistics functions of warehousing, packaging and delivery, can easily save hundreds of thousands annually in unnecessary costs.
Attachment:
Have you signed up for our monthly CPG Logistics newsletter?
Sign up here.
Visit the CPG Logistics Blog, the first and only blog site dedicated to efficient logistics management for consumer packaged goods.