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Consumer Goods Logistics Blog


Chris Kane

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Hershey and Ferrero Embrace Collaborative Distribution

Posted by Chris Kane on October 14, 2011

In 2009, I published an eBook on Collaborative Distribution that made a case that the current model for CPG product distribution is broken.  Instead of thousands of product manufacturers managing their own separate lines of supply to the EXACT SAME retail customers, I advocated the creation of a shared warehousing and transportation infrastructure for companies shipping to the same customer base.  Despite the enormous potential of such a model to reduce costs and protect our planet, adoption has been slow.  Changing long-standing practices is hard.  

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Topics: Supply Chain Challenges, Warehouse Operations, KANE Company, Freight Transportation

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