Are 3PL services a commodity? Some are and some aren't. The key is how these services are perceived by shippers who purchase 3PL services.
Managing supply chain risk is a daily challenge for both parties in a logistics outsourcing partnership. The strategies to manage risk typically include transferring the risk to another party, avoiding the risk, reducing the negative effect or probability of the risk, or even accepting some or all of the potential or actual consequences of a particular risk.