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Consumer Goods Logistics Blog


Pete Westermann

Recent Posts

Think Like the Customer

Posted by Pete Westermann on November 08, 2013

We are all customers of something. How often do we get concerned or upset when things that we are trying to buy, use, get serviced, or the like go wrong?  How often do we, in our own service delivery platforms, see customers make moves or decisions that we question or wonder about?

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Topics: 3PL Outsourcing

Supply Chain Analysis: The Lure of BIG DATA

Posted by Pete Westermann on July 17, 2013

Supply Chain Analysis: The Lure of BIG DATA

Over the past few months, a catchy phrase has juiced up the marketplace -- "BIG DATA." 

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Topics: Supply Chain Challenges, Logistics Technology

New Ideas Needed to Solve the Multi-Channel Distribution Challenge

Posted by Pete Westermann on April 24, 2013

I have met with many CPG manufacturers over the past 6 months. During those meetings, we talk about trends in the customer's business or in the marketplace. One that comes up over and over is the requirement for multi-channel distribution based on the growth of online sales. CPG companies that once focused solely on gaining shelf space at the retail store are, for a growing portion of their business, skipping the store shelf and going direct to the consumer.

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Topics: Ecommerce Fulfillment

The Conundrum of Customer Metrics and KPIs

Posted by Pete Westermann on December 12, 2012

"Not everything that can be counted counts and not everything that counts can be counted."  - Albert Einstein

There are hundreds, if not thousands of metrics that are put in place across the supply chain today.  Everyone seems to have a different set depending on the size and complexity of the organization, the mode of transportation, the inventory processes within the distribution centers, the commodities that they manufacture or purchase, customs regulations and duties

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Topics: Supply Chain Challenges, Logistics Technology, Consumer Goods Logistics, Warehouse Operations

Culture of Innovation

Posted by Pete Westermann on October 24, 2012

Innovation: Moving From Buzzword to Business Culture

Just about every day we hear about the importance of innovation. It's clearly an opportunity for service providers to differentiate themselves in the eyes of their clients. That is particularly true in supply chain management, where shippers crave logistics innovation as a means to drive competitive advantage.

The thing about innovation in the workplace is that you can't snap your fingers and make happen. Nor can you force it to

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Topics: Supply Chain Challenges, 3PL Outsourcing, KANE Company

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