As a wine and spirits manufacturer, you are notoriously passionate about your craft and the quality of your products. You take great care to ensure that your output meets your high standards, as well as your customer’s demands. You are also concerned with wine and spirits distribution: ensuring that the product that leaves your facility is transported safely and efficiently, and is undiminished in quality by the time it reaches the glasses of your customers.
Topics: Wine and Spirits Distribution
As CPG suppliers follow their large retailer customers into the uncharted territory of e-tailing and increasingly lean supply chains, compliance with retailers’ transportation routing guides is a make-or-break element in the ongoing relationship. According to a study by a research team at Auburn University, sponsored by Kane Is Able, transportation is the linchpin to CPG-retailer supply chain success, and poor compliance with retailers’ transportation needs will cause fulfillment problems and jeopardize customer goodwill. Many manufacturers now report that their retailer customer’s tolerance for transportation delays or errors is nearly zero.
Consumer packaged goods (CPG) companies are getting squeezed. On one side, your retail customers want smaller replenishment orders more frequently. At the same time, your own company is pressuring you to reduce logistics costs.